BUILD MY BRAND
    Technical outdoor creator hiking a mountain ridge at sunset
    You built theaudience.We buildthe product.

    Your audience already buys the gear you recommend. Why not launch your own?

    Alpine sunset ridge, the same scene the creator is posting from

    You post this.

    A hike. A fit. A recommendation your audience instantly wants.

    And they say this.

    Comments, DMs, and product questions turn content into demand.

    Phone showing an Instagram post of a hiker on a mountain ridge
    drew.cap

    Need that beanie?

    morgan.eve

    What are the best glasses you recommend?

    chris.outside

    What's in your pack?

    jordan.kim

    What jacket is that?

    taylormills

    Drop the pants link.

    You keep posting.
    We handle the backend.

    Your side

    Create.
    Post.
    Repeat.

    Keep doing what you do best.

    A creator's phone showing a hiking post, with more posts fanned out behind it
    Our side
    01

    Product development

    We turn your ideas into real products.

    • Design development
    • Materials & components
    • Tech packs & engineering
    • Sampling & refinement

    NANJING, CHINA

    Specialist Manufacturing Access

    TAIWAN, JAPAN + CHINA

    Performance Textile Network

    ASIA-WIDE SUPPLY NETWORK

    Technical Components and Trims

    Technical Outerwear

    Seam Department combines in-house product development in Shanghai with specialist performance-textile mills, technical suppliers and outerwear manufacturing partners across Asia.

    Start a Technical Brief
    Showroom
    01 / 07

    Showroom

    A dedicated space for reviewing garments, materials and product references in person.

    *As featured on @imtomstevens

    01

    Shell Materials & Membrane Systems

    Performance shell materials are selected according to waterproofing, breathability, weight, durability, stretch, hand feel and intended garment use. Development can include nylon face fabrics, ripstop constructions, stretch shells, backers and waterproof-breathable laminate systems sourced through specialist performance-textile mills.

    02

    Seam Sealing & Taping

    Seam sealing is developed around the selected shell material, tape system, seam geometry, machinery and controlled application settings. Full or critical taping can be specified depending on garment construction, performance targets and intended use.

    03

    Waterproofing & Breathability

    Waterproofing and moisture-vapour performance are considered as part of the complete material and garment system rather than as isolated fabric numbers. Membrane selection, face fabric, backer, seam construction, DWR and garment architecture are specified around the intended performance tier and use environment.

    04

    DWR & Surface Treatment

    DWR selection is considered alongside the face textile and laminate construction to maintain water shedding and waterproof-breathable performance through use and care. PFAS-free options can be specified where appropriate to the selected textile and project requirements.

    05

    Articulated Pattern Engineering

    Patterns are developed around fit, layering requirements, articulation, mobility, seam placement and intended performance. Pre-shaped elbows, knees, shoulders, hoods and other movement zones can be engineered directly into the garment architecture rather than treated as styling details.

    06

    Bonded & Welded Construction

    Bonded construction, welded interfaces and specialist reinforcement methods can be developed where conventional stitched construction would introduce unnecessary bulk, penetration or structural limitations. The construction method is selected according to material compatibility and garment requirements.

    07

    Technical Zippers & Components

    Technical components are selected according to performance, construction and intended use. This can include YKK® zipper systems, water-resistant closures, seam tapes, cord systems, adjusters, reinforcement materials, specialist linings and other outerwear hardware sourced across the Asian supply network.

    08

    Insulation Systems

    Puffer development can incorporate natural down, synthetic insulation and hybrid systems alongside downproof shell fabrics, lining systems, engineered baffle construction, quilting architecture and controlled fill levels according to the intended garment and environment.

    09

    Development to Manufacturing

    Seam Department manages material sourcing, technical documentation, bills of materials, construction specifications and production preparation before handing an approved product into specialist manufacturing. This connects the Shanghai development process with performance mills, technical suppliers and specialist outerwear manufacturing access in Nanjing.

    Factory Certifications & Compliance

    GORE-TEX®
    WRAP
    Global Recycled Standard
    OEKO-TEX®
    ISO

    How Technical Outerwear Projects Run

    01

    Define

    Digital Concept Development & Product Engineering

    We establish the garment's purpose, intended environment, target customer, performance requirements and commercial position before design work begins. This gives every later decision a clear reference point and prevents the product from becoming a collection of disconnected features.

    • Define intended use, climate and performance expectations
    • Establish target customer, retail position and production budget
    • Confirm initial quantities, launch dates and commercial constraints
    • Prioritise the garment's essential functions and features

    Phase 01 Benefit

    The first sample begins from a resolved product direction rather than being used to discover what the product should have been.